The Ring of Cork brand, funded and organised by South and East Cork Area Development (SECAD), launched in 2012 and was established to promote the many wonderful tourism sites, attractions, festivals, food and craft fairs of the South and East Cork region. It also provides a brand which links areas including Cobh, Fota, Midleton, Youghal, Carrigaline, Crosshaven and Ballincollig, and is supported by the South and East Cork Area Development organisation (SECAD) as well as the town councils of Cobh, Midleton and Youghal.
The brand has been of huge benefit to all the towns involved, and has encouraged tourism across this region since its inception. The Titanic Experience, Fota Wildlife Park, Ballymaloe, Trabolgan Holiday Village and other well-known attractions have since joined the Ring of Cork brand. The Ring of Cork website, www.ringofcork.ie, and facebook page continues to promote the South and East Cork area to the online audience highlighting the regions amenities including some of the best golf in Ireland, walks, climbing, bushcraft, cycling, camping, deepsea and river angling, sailing, surfing, kayaking and sea adventures taking in whale watching and amazing wreck diving.