When Gillen Joyce came to SECAD with a proposal to renovate the White Star Line building and establish a Titanic visitor centre, he required funding to turn his vision for the building into reality.
The SECAD team supported the project,recognising the impact that it could have on the Cobh region in terms of tourism and visitors, economic development and job creation, as well as providing the regional community with a unique educational and tourism resource.
The Titanic Experience is a state-of-the-art interactive tour and experience that attracts more than 90,000 visitors to Cobh each year. The permanent attraction employs more than 15 staff and has been responsible for boosting the economy in Cobh significantly.
Officially opened by An Taoiseach Enda Kenny in 2012, and visited by The President of Ireland Michael D. Higgins for the commemoration of the 100th Anniversary of the Titanic, the Titanic Experience is a unique and compelling tourist attraction in the South of Ireland that has global significance.
This hugely successful development would not have been possible without SECAD support, “Due to the recession in Ireland and the banking crisis, I was unable to acquire investment to support my business plan and strategic vision for the White Star Line building. Without SECAD support, it would not have been possible for us to develop and open the Titanic Experience in Cobh”, explains Gillen Joyce.