Course Length: 3 x 2hr Online Training using Zoom PLUS follow on 1 to 1 support. Trainer: The Food Safety Company 

Objectives: This training is designed for the participant to be able to design a menu suitable for their  local clientele and in line with current trends and innovations.  

6th October (10am – 12pm)

Module 1: Basics of Menu Planning 

• How to decide on a menu theme 
• Framework of the menu – number of items etc 
• Menu design and visual presentation 
• Common menu design mistakes 

13th October (10am – 12pm)

Module 2: Customer insights and target market 

• Target market research 
• Competitor analysis 
• Demographic interests and trends 
• How to attract your customer segment 

21st October (10am – 12pm) 

Module 3: Food trends, menu innovation and local suppliers 

• Food trends throughout the world 
• Food trends in your local area 
• How to utilise trends to create innovative product offerings 
• Your local suppliers, benefits of supporting local and the unique selling point opportunities