SECAD Tourism Towns Skills Programme – SEO Half Day

Course Objectives: To provide participants with the skills, tools and knowledge to be able to optimise their website and be able to communicate effectively with their technical team. Outcomes: All participants will have evaluated their own website SEO and will have the skills, tools and knowledge to be able to implement their website SEO themselves or in …

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SECAD Tourism Towns Skills Programme – SEO Half Day

Course Objectives: To provide participants with the skills, tools and knowledge to be able to optimise their website and be able to communicate effectively with their technical team. Outcomes: All participants will have evaluated their own website SEO and will have the skills, tools and knowledge to be able to implement their website SEO themselves or in …

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SECAD Tourism Towns Skills Programme – Instagram Marketing (Half Day)

This event is sold out, please visit the Jan 23rd workshop in Midleton https://www.eventbrite.ie/e/71498145879 Course Objectives:  To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.   …

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SECAD Tourism Towns Skills Programme – YouTube Marketing

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.  Outcomes: Discover what types of videos work well on YouTube Define the videos that are needed to attract the right viewer and convert …

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SECAD Tourism Towns Skills Programme – SEO Half Day

Course Objectives:To provide participants with the skills, tools and knowledge to be able to optimise their website and be able to communicate effectively with their technical team.Outcomes:All participants will have evaluated their own website SEO and will have the skills, tools and knowledge to be able to implement their website SEO themselves or in conjunction with their …

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SECAD – YouTube Marketing (Half Day)

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.  Outcomes: Discover what types of videos work well on YouTube Define the videos that are needed to attract the right viewer and convert …

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SECAD – Facebook Advertising (Half Day)

Facebook AdvertisingCourse Objectives: The participants will:  Learn how to choose ad objectives for Facebook ad campaigns  Understand how to use the ads manager interface and boots button  Build audiences using the Facebook pixel and other custom audience tools.  Discover design tools like Canva to design impactful ads  Outcomes: All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get …

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SECAD – YouTube Marketing (Half Day)

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.  Outcomes: Discover what types of videos work well on YouTube Define the videos that are needed to attract the right viewer and convert …

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SECAD – Instagram Marketing Programme 2

Course Objectives: To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.  Outcomes: All participants will  Have an Instagram Business Account for their business and an Instagram strategy developed Know how to use …

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SECAD – YouTube Marketing (Half Day)

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.Outcomes:Discover what types of videos work well on YouTubeDefine the videos that are needed to attract the right viewer and convert …

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SECAD – Video Marketing

Course Objectives: Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. Outcomes: This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for …

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SECAD – Public Relations (Half Day)

Public Relations – Creating and telling your story for Traditional MediaCourse OutlineStephen will deliver a public relations course focusing on how to create engaging stories that can be used to get free publicity. Stephen will use case studies from his time at both Fota Wildlife Park and Cork’s RedFM which were a big success both …

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SECAD – Instagram Marketing (Half Day)

Course Objectives:To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.Outcomes:All participants willHave an Instagram Business Account for their business and an Instagram strategy developedKnow how to use …

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SECAD – Public Relations (Half Day)

 Public Relations – Creating and telling your story for Traditional MediaCourse OutlineStephen will deliver a public relations course focusing on how to create engaging stories that can be used to get free publicity. Stephen will use case studies from his time at both Fota Wildlife Park and Cork’s RedFM which were a big success both …

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SECAD – Video Marketing

Course Objectives: Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. Outcomes: This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for …

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SECAD – Instagram Marketing (Half Day)

Course Objectives: To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. To understand how tourists are using Instagram for inspiration and how they can gain new customers using Instagram.  Outcomes: All participants will  Have an Instagram Business Account for their business and an Instagram strategy developed Know how to use …

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SECAD – Customer Care Session 2 (Half Day)

Customer Care TrainingThis interactive training course will provide participants with practical customer service skills, help them to develop confidence in dealing with consumers and enable participants to tackle challenging situations or problems with ease. Our industry experts provide effective and professional customer service training that will enhance and provide participants with a greater understanding of customer …

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SECAD – Facebook Advertising (Half Day)

Facebook AdvertisingCourse Objectives: The participants will:  Learn how to choose ad objectives for Facebook ad campaigns  Understand how to use the ads manager interface and boots button  Build audiences using the Facebook pixel and other custom audience tools.  Discover design tools like Canva to design impactful ads  Outcomes: All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get …

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SECAD – YouTube Marketing (Half Day)

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.  Outcomes: Discover what types of videos work well on YouTube Define the videos that are needed to attract the right viewer and convert …

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SECAD – Facebook Advertising (Half Day)

Facebook AdvertisingCourse Objectives: The participants will:  Learn how to choose ad objectives for Facebook ad campaigns  Understand how to use the ads manager interface and boots button  Build audiences using the Facebook pixel and other custom audience tools.  Discover design tools like Canva to design impactful ads  Outcomes: All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get …

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SECAD – Facebook Advertising (Half Day)

Facebook AdvertisingCourse Objectives: The participants will:  Learn how to choose ad objectives for Facebook ad campaigns  Understand how to use the ads manager interface and boots button  Build audiences using the Facebook pixel and other custom audience tools.  Discover design tools like Canva to design impactful ads  Outcomes: All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get …

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SECAD Tourism Town Skills Programme – Menu Planning Training

This interactive training course will provide participants with practical culinary skills, help them to reduce labour and food cost expenses Menu Planning Training This interactive training course will provide participants with practical culinary skills, help them to reduce labour and food cost expenses in their kitchens and enable participants to develop interesting menus using local …

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SECAD – Facebook Advertising (Half Day)

Facebook AdvertisingCourse Objectives: The participants will:  Learn how to choose ad objectives for Facebook ad campaigns  Understand how to use the ads manager interface and boots button  Build audiences using the Facebook pixel and other custom audience tools.  Discover design tools like Canva to design impactful ads  Outcomes: All participants will be able to run a successful advertising campaign using Facebook’s advertising tools and features get …

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SECAD – Video Marketing Programme 2

Course Objectives:  Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online.  Outcomes:  This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective …

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SECAD – Public Relations Programme 2

 Public Relations – Creating and telling your story for Traditional MediaCourse OutlineStephen will deliver a public relations course focusing on how to create engaging stories that can be used to get free publicity. Stephen will use case studies from his time at both Fota Wildlife Park and Cork’s RedFM which were a big success both …

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