Digital Marketing Essentials: Building Your Online Presence for Business Growth
Looking to grow your business, reach more customers and make the most of digital marketing?
Join SECAD Partnership CLG and Ballyhoura Development CLG for Digital Marketing Essentials: Building Your Online Presence for Business Growth, a free online workshop organised through the WREN – Women’s Rural Entrepreneurial Network.
Whether you’re starting a new business or looking to grow an established one, this practical session will help you understand the essentials of digital marketing, strengthen your online presence and develop a strategy that supports long-term business growth.
Led by experienced Digital Marketing Consultant and Trainer Sandra Hennessy of Be Dynamic, the workshop will offer straightforward advice and practical tips to help you attract, engage and convert more customers online.
What Will You Learn?
The workshop will explore the key elements of an effective digital marketing strategy, including:
- Website essentials – creating an effective online presence for your business.
- Search Engine Optimisation (SEO) – helping potential customers find your business online.
- Social media marketing – reaching and engaging your target audience.
- Email marketing – building relationships and staying connected with customers.
- Online advertising – understanding how paid digital advertising can support business growth.
- Digital marketing strategy – identifying where to focus your time and resources for the greatest impact.
You’ll gain a clearer understanding of how these digital marketing tools work together and where to focus your efforts to achieve meaningful results for your business.
Meet Your Trainer – Sandra Hennessy
Sandra Hennessy is a Digital Marketing Consultant and Trainer with over 24 years of experience helping businesses increase sales, generate leads and grow their online presence.
Through her company, Be Dynamic, Sandra helps business owners develop the knowledge, skills and confidence to create effective digital marketing strategies that deliver measurable results.
Known for her practical, no-nonsense approach, Sandra focuses on making digital marketing accessible and achievable, helping businesses get the best return on their time and investment.
During this workshop, she will share practical insights and actionable advice that participants can apply to their own businesses.
Workshop Details
Date: Tuesday, 24 November 2026
Time: 10:00am – 11:30am
Location: Online via Zoom
Who Should Attend Our Digital Marketing Workshop?
This workshop is suitable for women entrepreneurs, small business owners and those starting their own businesses, particularly in rural communities.
Whether you’re just getting started with digital marketing or looking to improve your existing online activities, you’ll gain practical insights to help attract, engage and convert more customers.
Register
To attend this workshop, please register using the form below:
For further information, please contact:
Kieran Butler, SECAD Partnership CLG
Email: kbutler@secad.ie
Carrie O’Donoghue, Ballyhoura Development CLG
Email: codonoghue@ballyhoura.org
About the Women’s Rural Entrepreneurial Network (WREN)
The Women’s Rural Entrepreneurial Network (WREN) supports women entrepreneurs through opportunities to develop business skills, share knowledge and connect with other women in business.
This workshop is delivered in partnership by SECAD Partnership CLG and Ballyhoura Development CLG as part of the WREN initiative.
This project is co-funded by the Government of Ireland and the European Union.
