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SECAD – Video Marketing

February 17, 2020 @ 9:00 am - 5:00 pm

Course Objectives: 

Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online. 


This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business. 

Course Outline: 

This workshop will take participants through the key elements of shooting a marketing video including:  

  • Trainer and participant introductions. Outline key objectives of all participants  
  • How does video content fit into an online marketing strategy? 
  • Planning videos – What videos each participant should make that would benefit their business and tourism customers  
  • What is the best structure for video? 
  • Choosing the right shots  
  • Storyboarding – how to storyboard the video to ensure good flow of information and structure  
  • Apps and tools for creating better video. 
  • Shooting video on a smartphone. Tools and tricks 
  • Finding the best light for videos and what equipment should participants invest in? 
  • Tools and tips for editing video 
  • How to upload video to popular hosting sites including Vimeo, YouTube and Facebook 
  • How to get people to watch videos. Tips and techniques to achieve this.  
  • Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website 

Practical elements: 

  • Create short form video content for social media 
  • Planning and storyboarding a short video 
  • Record a short YouTube channel trailer 



February 17, 2020
9:00 am - 5:00 pm



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