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SECAD Tourism Towns Skills Programme – Video Marketing
February 3, 2020 @ 9:00 am – 5:00 pm
Learn how to create, edit and upload videos using a smartphone for use on websites and social media. Learn how to promote those videos online.
This hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone. Delegates will leave the workshop having taken part in video production. They’ll understand how to make effective marketing videos for their business.
This workshop will take participants through the key elements of shooting a marketing video including:
- Trainer and participant introductions. Outline key objectives of all participants
- How does video content fit into an online marketing strategy?
- Planning videos – What videos each participant should make that would benefit their business and tourism customers
- What is the best structure for video?
- Choosing the right shots
- Storyboarding – how to storyboard the video to ensure good flow of information and structure
- Apps and tools for creating better video.
- Shooting video on a smartphone. Tools and tricks
- Finding the best light for videos and what equipment should participants invest in?
- Tools and tips for editing video
- How to upload video to popular hosting sites including Vimeo, YouTube and Facebook
- How to get people to watch videos. Tips and techniques to achieve this.
- Case Studies of tourism businesses using video effectively to attract new tourists to their social media channels and website
- Create short form video content for social media
- Planning and storyboarding a short video
- Record a short YouTube channel trailer