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SECAD Tourism Towns Skills Programme – YouTube Marketing (Half Day)

November 5, 2019 @ 9:00 am - 1:00 pm

The participants will learn how to market their business online using YouTube. All participants will understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.  


  • Discover what types of videos work well on YouTube 

  • Define the videos that are needed to attract the right viewer and convert them to a customer  

  • Set up and brand a YouTube channel 

  • Learn how to optimise their channel and videos for YouTube search  

  • Learn how to create playlists to get more viewers 

  • Create thumbnail images that will encourage people to click play 

  • Plan and learn how to create a compelling channel trailer 

Course Outline

  • Introduction to YouTube – examples from businesses using YouTube effectively 

  • Steps to setting up their channel and tips / techniques on how to optimise their channel for YouTube search engine  

  • How to set up and promote playlists  

  • Tools for optimising videos and playlist (Including TubeBuddy and alternatives) 

  • Examples of great thumbnail images and tools for creating thumbnail images (Including Canva and alternatives)  

  • Examples of great channel trailers 

  • Planning YouTube channel trailers – key tips and techniques on creating effective channel trailers that attract views and potential customers  

Practical elements

  • Setting up YouTube channel and branding it  

  • Creating playlists 

  • Planning channel trailer 

All participants should bring their existing Google account access details with them on the day  


Amanda Webb – Spiderworking. Be Dynamic have partnered with Amanda on this module as she is a specialist in video marketing.  



November 5, 2019
9:00 am - 1:00 pm