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Tourism Training: Facebook Advanced
November 25, 2021 @ 2:00 pm - 4:30 pm
Dates: 18th November 2pm – 4.30pm Facebook Beginners
25th November 2pm – 4.30pm Facebook Advanced
2nd December 2pm – 4.30pm Facebook Ads
Online Live Using Zoom: 3 X 2.5hr Online Training using Zoom
Trainer: Sandra Hennessy, Be Dynamic
Objectives
To give the participants the skills, tools and knowledge to be able to set up a Facebook page and use it effectively in their business. To be able to run effective Facebook advertising campaigns for their business for a high ROI.
Course Outcomes
At the end of the workshop(s) each participant will:
- Have a Facebook page for their business
- Know how to use Facebook to help promote their business, brand and product/service and increase sales and leads
- Be able to create effective Facebook advertising campaigns for a high ROI
Module 1 – Getting Started with Facebook
- Introduction – the history & evolution of Facebook
- Facebook users’ demographics – enable them to gauge how effective Facebook will be for their business
- Profile vs. page vs. group – give participants an understanding of the difference between all three
- Setting up Facebook page – a walk through the step by step process of setting up the account and a business page
- Understanding Facebook’s news feed filter to ensure high organic reach and engagement
- Facebook settings and tools: a walk through the main page settings and tools
- Using Facebook app and page manager app
Module 2 – Facebook Advanced Content Creation & Tools
- Using advanced tools like carousal posts, slideshows etc.
- Facebook Stories – why and how to use them
- Facebook live: how to run a live stream, Scheduling a live stream, key considerations and features
- Running competitions is one of the most popular activities on Facebook. Participants will learn about Facebook promotion guidelines and how to run a successful competition that complies with Facebooks promotion guidelines
- Creating great visual content using Canva and a range of free and low-cost apps like Wordswag, Ripl and Boosted
Module 3 – Facebook Advertising – Going Beyond the Boost Button
- Boosting posts effectively and when to boost vs us ads manager
- Creating saved, custom and remarketing audiences.
- Boosting vs. using ads manager.
- Planning an advertising campaign that brings people through from brand awareness to the decision. stage of the customer journey.
- A walk through the Facebook business manager and ads manager platform –
- Creating an ad from scratch.
- Setting up the Facebook pixel and event tracking
Pre- requisite
All participants should bring their Facebook access details with them on the day and be able to log into their account using their pc/laptop – all practical elements will be completed on the browser version of Facebook. It is important that participants can navigate to their browser from Zoom and vice-versa. Help documents can be provided if necessary.