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Tourism Training: Facebook Advanced

November 25, 2021 @ 2:00 pm - 4:30 pm

Dates: 18th November      2pm – 4.30pm       Facebook Beginners

25th November      2pm – 4.30pm       Facebook Advanced

2nd December       2pm – 4.30pm        Facebook Ads

Online Live Using Zoom: 3 X 2.5hr Online Training using Zoom 

Trainer: Sandra Hennessy, Be Dynamic

To give the participants the skills, tools and knowledge to be able to set up a Facebook page and use it effectively in their business. To be able to run effective Facebook advertising campaigns for their business for a high ROI. 

Course Outcomes

At the end of the workshop(s) each participant will: 

  • Have a Facebook page for their business 
  • Know how to use Facebook to help promote their business, brand and product/service and increase sales and leads
  • Be able to create effective Facebook advertising campaigns for a high ROI

Module 1 – Getting Started with Facebook 

  • Introduction – the history & evolution of Facebook 
  • Facebook users’ demographics – enable them to gauge how effective Facebook will be for their business 
  • Profile vs. page vs. group – give participants an understanding of the difference between all three  
  • Setting up Facebook page – a walk through the step by step process of setting up the account and a business page  
  • Understanding Facebook’s news feed filter to ensure high organic reach and engagement  
  • Facebook settings and tools: a walk through the main page settings and tools 
  • Using Facebook app and page manager app 

Module 2 – Facebook Advanced Content Creation & Tools

  • Using advanced tools like carousal posts, slideshows etc. 
  • Facebook Stories – why and how to use them 
  • Facebook live: how to run a live stream, Scheduling a live stream, key considerations and features 
  • Running competitions is one of the most popular activities on Facebook. Participants will learn about Facebook promotion guidelines and how to run a successful competition that complies with Facebooks promotion guidelines 
  • Creating great visual content using Canva and a range of free and low-cost apps like Wordswag, Ripl and Boosted 

Module 3 – Facebook Advertising – Going Beyond the Boost Button

  • Boosting posts effectively and when to boost vs us ads manager 
  • Creating saved, custom and remarketing audiences.
  • Boosting vs. using ads manager. 
  • Planning an advertising campaign that brings people through from brand awareness to the decision. stage of the customer journey.
  • A walk through the Facebook business manager and ads manager platform – 
  • Creating an ad from scratch. 
  • Setting up the Facebook pixel and event tracking 


Pre- requisite

All participants should bring their Facebook access details with them on the day and be able to log into their account using their pc/laptop – all practical elements will be completed on the browser version of Facebook. It is important that participants can navigate to their browser from Zoom and vice-versa.  Help documents can be provided if necessary.  


November 25, 2021
2:00 pm - 4:30 pm
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