Tourism Town Skills Programme

The Tourism Town Skills Programme aims to upskill those working in tourism businesses or tourism related businesses and services in the towns and surrounding areas so that the best visitor experience is provided for tourists visiting the region.

100 Workshops

100 workshops taking place from September 2019 – March 2020

Prepare for the 2020 summer season by taking part in workshops from €10 for half day sessions, and €20 for full day sessions. 

Click on the course to download the course outline document. 

Customer Care Session

Interactive training course will provide participants with customer service skills, to develop confidence in dealing with consumers.


SEO skills, tools and knowledge to be able to optimise their website and communicate effectively with their technical team.

Facebook Advertising

This workshop will take participants through the key elements of designing and building Facebook ad campaigns that work.

Public Relations

Public Relations focusing on how to create engaging stories that can be used to get free publicity.

Local & Menu Planning

2 day course aspects of creating and delivering menus which abound with delicious local produce will be covered.

Video Marketing (Phone)

Hands-on workshop will give participants the skills and tools needed to create effective video using a smartphone.

Instagram Marketing

To provide the participant with the skills, tools and knowledge to be able to use Instagram effectively in their tourism business. 

YouTube Marketing

Understand the kind of videos they need to make and how to maximise their exposure to build brand awareness and sales / leads.

Learn from Industry Leaders

Our dedicated team of trainers will work with you to provide the best possible experience for your customers to keep them returning long into the future. 



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Old Cork Road
Midleton, County Cork Ireland
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View all Events at this Venue



Book Online

Workshops begin 30th September until 26th March in your local town. Book Online Now to secure your place

Meet the Trainers

Sandra Hennessey of BeDynamic will be delivering the Facebook advertising, SEO & Instagram workshops

Sandra holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Be Dynamic was set up in August 2010 and Sandra has worked in digital marketing since 2002. The business has gone from strength to strength and she works with a large portfolio of clients including LEO’s, Irish Times Training and The Irish Internet Association, Fáilte Ireland, Digital Marketing Institute, Enterprise Ireland, Skillnets and many private clients which consist of many SMEs, Micro-businesses and Start-ups.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.

Sandra is a leader in her field and has been identified by many as a top resource of information on new technologies, tools and trends that will assist with the successful creations, implementation and management of digital marketing campaigns.

Mary Daly of The Food Safety Company will be delivering the Customer Service workshops

Mary Daly is a graduate of both UCC and DIT. She served as an Army Officer for 21 years and pioneered HACCP implementation both at home and overseas for the Defence Forces.

With a wealth of experience, she established The Food Safety Company (formerly Mary Daly & Associates) in 2000.

Acknowledged as a leading trainer, she is the preferred professional to several national organisations, including the Irish Hotel Federation, Good Food Ireland and Failte Ireland

Mary Daly of The Food Safety Company will be delivering the Customer Service workshops

Mairead McCarthy is General Manager of The Food Safety Company where she leads a team of 26 food safety consultants and trainers. She has more than 20 years’ experience in Customer Service having worked in food service, sales, marketing, training and development.

Mairead graduated with a Bachelor of Business Studies and has recently commenced an MBA.

She is an experienced mystery guest auditor and customer care trainer, having previously provided bespoke customer care training to a wide range of businesses nationwide including The Irish Guide Dogs and The Irish Naval Service.

Amanda Webb of Spiderworking will be delivering the Video marketing and You Tube marketing workshops

Amanda has been working in social media marketing since 2009. She is a serial content creator. She’s been blogging since 2009 and is a multi-award-winning social media blogger.

She has published over 400 videos on her YouTube channel including tutorials, vlogs and tips. She’s also a podcaster.

She studied film, television and video production in college. Prior to running her own business, she worked in the Irish Film Industry for 10 years working on films including Angela’s Ashes and Adam & Paul.

She now works with small businesses in Ireland and the UK helping them improve their social media, blog, video and audio content.

Stephen Ryan will be delivering the Public Relations workshops

Stephen Ryan is one of Cork’s leading names in the area of Marketing Communications holding a number of very senior positions with some of Cork’s most loved businesses including Fota Wildlife Park and Cork’s RedFM.

Stephen had great success at both organisations helping them achieve record years in terms of listeners and visitors. On top of this Stephen has won numerous awards including 3 Eircom Spider Awards including best Website in Ireland, 4 Cork Digital Marketing Awards, 2 Irish Radio Awards and 1 Cork Company of the year award. As a result of his success Stephen was brought in to CIT to lecture students on the areas of Digital Marketing and Marketing, a role he has been doing since 2014. Stephen does guest lecturing in UCC and has been mentoring on the Excel programme at the Rubicon centre.

In October 2018 Stephen launched his own company Narration to provide marketing training and consultancy to businesses in Cork. One of the key areas Stephen focuses on is Public Relations. Stephen’s pr campaigns have appeared across print, radio and tv on both local and national tv. Three of his campaigns went further than Ireland reaching ABC in the US, ITN, Huffington Post, The Guardian, BBC and many more. The secret in Stephen’s success has been his combination of traditional techniques with modern platforms.

Stephen holds a Masters in Business Studies in Marketing and a H.Dip in Public Relations from Cork Institute of Technology.

Trisha Hennessy of The Food Safety Company will be delivering the Local Food Menu Development workshops

With over 40 years experience in the food industry, Trisha Hennessy is widely regarded as one of the country’s leading Food Consultants. Over the duration of her career she has developed a wealth of experience working with a wide variety of food businesses from local Gastro Pubs, independently owned hotels and large multi-site food operations.

In her role as a Food Consultant she advises and supports food businesses with all areas of food service including menu planning, food trends, identifying additional revenue opportunities, evaluation of kitchen & food operations.

SECAD Partnership CLG (SECAD) is a Local Development Company that delivers a range of rural development and social inclusion programmes including LEADER 2014-2020, the Social Inclusion & Community Activation Programme, the Rural Social Scheme, Tus, PEIL 2014-2020 and others.

This tourism training courses will be delivered as part of the LEADER Programme in South and West Cork, which SECAD manages as an Implementing Partner on behalf of the South and West Cork Local Community Development Committee and Cork County Council.

LEADER 2014-2020 is funded through the European Agricultural Fund for Rural Development- Europe Investing in Rural Areas



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Great to be able to support this new and exciting #ecotourism opportunity and forest bathing training programme - kicked off this week in West Cork @DeptRCD @Corkcoco @Failte_Ireland @ForestBathingIE @RosscarberyReci #LEADER #CLLD #Wellbeing #wellness #Cork

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SECAD Partnership CLG
Midleton Community Enterprise Centre, Owennacurra Business Park,
Knockgriffin, Midleton, Co. Cork, P25 Y893

+353 21 4613432