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10 Ways to Use Video to Market Your Business Effectively

January 26, 2023 @ 10:00 am 1:00 pm

Date: January 26th, 2023
Time: 10am- 1pm
Delivery: Online
Trainer: Amanda Webb, Spiderworking

Booking by January 21st to eryan@secad.ie (note for Tourism and Hospitality Businesses Only.)


Learn the different ways you can use videos on websites and social media to market your business. Find out how to create and edit different kinds of marketing videos using a smartphone, apps and web applications for use on websites and social media.

Course Outcomes

This hands-on workshop will give you the skills and tools needed to create an effective video using a smartphone and website applications. You will leave the workshop having learned the skills you need to produce your own videos. You will understand the different types and purposes of marketing videos they can use to attract, nurture and convert your audience.

Course Content

You will learn how to shoot and edit different styles of marketing videos for your business.

  1. Live Video (for all social channels)
  2. Testimonial videos
  3. Sales videos
  4. Videos made from images
  5. Explainer videos
  6. Personalised videos
  7. Repurposed videos
  8. Quick social videos
  9. Tutorial videos
  10. Interview videos
  11. Bonus content: Vox Pops videos

As part of the session, you will learn how to present to the camera, how to choose the best lighting and location for their videos and how to edit your videos.

Practical elements:

  • Get comfortable in front of the camera
  • Shoot a short-form video for use on social media
  • Plan a video schedule that incorporates some of the different video styles