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Facebook Advertising – Facebook Advertising – Going Beyond the Boost Button

February 28, 2022 @ 10:00 am - 12:30 pm

For Tourism & Hospitality businesses

Date & Time: 28th February 2022 – 10.00am – 12.30 pm
Course length: 2.5 hr Online Training using Zoom
Trainer: Sandra Hennessey BeDynamic
Fee: Free
Book to register info@secad.ie with name, business, location, email address and telephone number

Course Outline

  • Boosting posts effectively and when to boost versus ads manager
  • Creating saved, custom and remarketing audiences.
  • Boosting vs. using ads manager.
  • Planning an advertising campaign that brings people through from brand awareness to the decision. stage of the customer journey.
  • A walk through the Facebook ads manager platform – how to create an ad from scratch.
  • Setting up the Facebook pixel and event tracking

Pre- requisite

All participants should bring their Facebook access details with them on the day and be able to log into their account using their pc/laptop – all practical elements will be completed on the browser version of Facebook. It is important that participants can navigate to their browser from Zoom and vice-versa. Help documents can be provided if necessary.


To give the participants the skills, tools and knowledge to be able to set up a Facebook page and use it effectively in their business. To be able to run effective Facebook advertising campaigns for their business for a high ROI.

Course Outcomes

At the end of the workshop(s) each participant will:

  • Have a Facebook page for their business
  • Know how to use Facebook to help promote their business, brand and product/service & increase sales and leads
  • Be able to create effective Facebook advertising campaigns for a high ROI


February 28, 2022
10:00 am - 12:30 pm