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Instagram Training for Tourism Businesses – Advanced

Course Outcomes

At the end of the 2 workshops each participant will:

  • Have set up an Instagram account in the Instagram app
  • Be aware of how to use Instagram effectively in their business
  • Know how to use all key features and tools
  • Understand how Instagram differs to other social networking channels
  • Know how to increase reach and engagement rates

Course Content

  • Creating an Instagram strategy and setting objectives, goals and KPI’s
  • Instagram insights- a walk around the key insights available within the app and other free or low-cost tools for analyzing engagement rates
  • Building a successful brand on Instagram using visual content
  • An introduction to advanced tools and features
  • Guides
  • Reels
  • Stories – taking their stories to the next level
  • Case Studies – other businesses that are succeeding on Instagram
  • Other apps: an introduction to design apps like Unfold, CapCut & MoShow

May 3, 2022 @ 3:00 pm 5:30 pm


May 3, 2022
3:00 pm – 5:30 pm