Course Aims

To provide you with the skill, tools and knowledge to be able to use LinkedIn effectively for your tourism business. To be able to use LinkedIn to build a relevant network and for customer acquisition.

Course Outcomes

At the end of the workshop, you will:

• Have a LinkedIn profile and know how to use it for customer acquisition and business networking
• Understand why your profile is the foundation for a great LinkedIn account
• Be able to set up a company page

Course Content

• An introduction to LinkedIn, what it is and who is using it
• Setting up a profile – writing an effective headline and summary (about us section)
• LinkedIn etiquette – understanding what is expected of you as a user
• Top 5 tips for succeeding on LinkedIn
• Introduction to key features and tools
• Hashtags – what they are and how to use them effectively on LinkedIn
• Following vs. connecting
• Personalising your public profile
• Company pages: creating a company page and building a network
• Case studies – relevant case studies showcasing businesses that have experienced real results using the tools available in LinkedIn

Prerequisite

Participants should have gone through the basics of setting up a LinkedIn account and verified their account
(this will be in the form of an email). Assistance can be provided if necessary, via email and/or phone.

To reserve your place send an email with the subject TikTok Masterclass to eryan@secad.ie, include your name and business in the body of the email.